Education
NATIONAL UNIVERSITY OF SINGAPORE
B.A. in Industrial Design (Hons), NUS Overseas College (Beijing)
Singapore, Jun 2021
- Academics: 4.61 GPA with an A in Market Validation, Design for Context and Sustainability and Design Platforms
- Honours: Dean’s List (top 5%, AY 2018/2019), Young Technopreneur Award (valued at $5000 SGD, AY 2019/2020)
- Leadership: Project Director of Architecture and Industrial Design Freshmen Orientation Camp 2018, Creative Director of School of Design and Environment Bash 2018 and Marketing Head of NUS Industrial Design Gradshow 2021
- Awards: 1st Prize for ŠKODA Hackathon: “The Future of Urban Mobility” 2019, 1st Prize for Huawei Ideathon 2.0: The New Wave of Digitalisation 2019, 2nd for SDE-MSC: Future Workspace 2018, 3rd for Makerthon Robots@NUS 2017
- Entrepreneurship Programme: Completed internship programme at a virtual reality startup in Beijing and studied Entrepreneurial Management at Tsinghua University - School of Economics and Management
Experience
HIREPLACE
Intern - Business Development, Design, Customer Success
Singapore, Mar 2020 - Jul 2020
- Designed and coded the user interface of speedinterview.me with HTML / CSS which led to 1017 sign ups in 4 months
- Organised 14 hiring events including the first ever hiring event of Hireplace which had a total of 283 job applicants
- Developed and optimised 3 user journeys using agile methods which led to our users saving 40% of their time
- Implemented a follow-up system with customers who had a bad experience and accelerated development of MVP
- Conducted UATs / free trials with e2i, NUS, WSG and Wonderlabs which eventually led to our first paying customer
51VR CLASS
Intern - Product Development, Business Development, Design
Beijing, Sep 2019 - Feb 2020
- Networked with decision makers which led to sales and partnerships across the education sector in China
- Coordinated with Hewlett Packard (HP) at The 77th China Educational Equipment Exhibition which had 40,000 visitors
- Designed multiple iterations of physical and digital products for high school teachers which expanded our product offerings
- Organised DIY lessons for more than 150 primary school students which generated revenue for the company
- Lowered software and product development costs by 50% through sourcing from international retailers
CHEWII LLP
Founder - Marketing, Product Design
Singapore, Aug 2018 - Present
- Raised $35,233 SGD through crowdfunding by selling a physical product to 705 people in 29 countries
- Strategised and executed pre-launch efforts which led to $9,117 raised within 24 hours of launching on Kickstarter
- Built the entire marketing funnel from first impression on Instagram to 137 email sign ups on landing page in 37 days
- Grew an audience organically from 0 - 1183 Instagram followers in 31 days by uploading a series of viral videos
- Analysed traffic with Google Analytics and Facebook Pixel to forecast demand which led to a profitable pricing strategy
Additional
- Currently enrolled in Artificial Intelligence For Industry (AI4I)® course by AISG (145+ hours)
- Self taught front end skills such as React, Three.js, TailwindCSS, HTML, CSS, Node.js and Postgres / Firebase
- Interests: coding, videography, film photography and vlogging